Tag Archives: husky football

‘Saturdays Are Husky Football’ Campaign Picks Up Steam

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Posted by admin on August 6, 2010 – 2:22 pm
Filed under UW News, Uncategorized, Video
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The University of Washington Athletic Department has teamed up with DNA Seattle, a local advertising company, to develop the 2010 media campaign dubbed ‘Saturdays Are Husky Football.’ Jake is heavily utilized in the campaign as his image is used on everything from internet banners and signs at the stadium to bus and print ads littered throughout Seattle. The full campaign created with UW Athletics is to brand Husky Football while promoting tickets for the upcoming season that is now less than 4 weeks away. Roughly 43,000 season tickets have been sold for the 2010 season to date.

The marketing effort has moved to its next phase, starting with a  TV spot that stars “Dubs” the dog (Husky Mascot), and features a Bob Rondeau call of another Jake Locker touchdown. The commercial is currently airing on Fox Sports NW among other places–below is a view of the spot on UW’s YouTube Channel which is part of their greater social media efforts.

Jake Planning on a 1-Sport Summer

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Posted by admin on May 21, 2010 – 4:07 pm
Filed under Jake Locker News, Links
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In an interview yesterday with 710 ESPN, Jake announced that he plans on saving this summer exclusively for football related activities, silencing some speculation that he may fulfill some baseball obligations with the Angels organization prior to the 2010 football season.

“I’m going to concentrate on getting ready for this coming football season” Jake told Paul Silvi and Jim Moorelocker-usc3 yesterday. “It’s a big summer for us as far as making sure that we’re here spending time with each other, getting cohesion between me and the receivers and the running backs and the line, able to work with everybody as a unit and getting comfortable with each other. So I think it’s an important summer for us. I’ll be here spending time with those guys.”

Jake signed a 6-year rights contract with the MLB’s Anaheim/LA Angels franchise last year after being drafted in the 10th round, yet was open and honest that football was his first priority. Nevertheless, the Angels wanted an athlete of his caliber and were willing to take the risk of him not playing baseball in the next 6 years. And, for Jake it is a great back up plan in case his football pursuits do not materialize after college–however unlikely that is.

Obviously, this announcement is music to the ears of Husky Football fans. If you want to hear the full interview, you can catch the full audio here. Also, you can read some more thoughts on the matter here.